Own the technical infrastructure supporting paid media measurement and performance marketing. Responsibilities include administering Google Tag Manager, implementing server-side APIs and offline conversion workflows, auditing tracking, managing QA and anomaly resolution, syncing first-party audiences, enforcing UTM governance, and bridging marketing with engineering. The role requires deep expertise in ad platforms, tracking technologies, web code, analytics, CRM data, and privacy-related measurement changes while remaining highly hands-on.

Retain customers considering cancellation or downgrade through consultative conversations, objection handling, personalized recommendations, and targeted save offers. Resolve underlying issues with cross-functional teams, document cancellation reasons, monitor retention metrics, and support process improvements. The role requires strong communication, negotiation, analytical judgment, product knowledge, and experience meeting retention or quota-based goals.