Own and scale paid media strategy across Google, Meta, TikTok, YouTube, Reddit, and emerging channels. Manage budgets, forecasting, targeting, campaign performance, attribution, and ROI analysis while driving qualified traffic, leads, pipeline, and revenue. Collaborate with creative, content, web, sales, and marketing operations teams on landing pages, messaging, experimentation, and conversion optimization. Build dashboards, conduct A/B tests, and identify opportunities to expand successful campaigns and platforms.