Conduct keyword research, technical site crawls, content opportunity analysis, competitive research, and SEO performance analysis. Translate data into actionable insights, support client reporting and deliverables, contribute to content strategy, and assist with inbound marketing and business proposals. The role collaborates with SEO and content strategy teams to improve organic search performance and conversions.

Produce and optimize text-based digital content (optimization briefs, articles, video scripts, infographics) across clients. Coordinate with editors and project managers, develop content briefs, optimize existing content for relevance and authority, contribute to editorial guidelines and playbooks, research trends, and apply human-in-the-loop generative AI workflows while ensuring fact-checking and reporting best practices.