Lead the development and application of consumer insights and testing strategies in footwear. Analyze data to drive product recommendations for fit, comfort, and commercialization.

Lead Rothy's influencer program strategy across TikTok, Instagram, Substack, and YouTube. Grow and manage creator roster, brief and source social-first content, manage agencies and budgets, secure usage rights, track performance to inform strategy, and partner cross-functionally to feed organic and paid pipelines while staying ahead of cultural and platform trends.

Lead talent development strategy and oversee performance management and engagement programs across retail and corporate populations. Design, deliver, and facilitate learning, manage performance cycles, analyze engagement survey data, partner cross-functionally, manage vendors, and leverage technology (including AI) to scale programs and improve outcomes.