Optimizes eCommerce shopping experiences for non-vehicle products by improving product detail pages, taxonomy, navigation, search, product data, and promotional events. Analyzes sales, conversion, profit, customer behavior, and competitive trends to develop site strategies. Collaborates with merchandising, SEO, UX, product management, analytics, and business teams, while managing Jira workstreams and product go-live activities.

Leads global employer brand content strategy and recruitment marketing for Europe and Canada. Develops employee stories, talent value propositions, messaging frameworks, career-site content, social media, email, CRM, event materials, and campaigns. Partners with recruiters and regional stakeholders to support talent attraction, analyzes performance data, and recommends improvements to candidate experiences. The role also manages connected content across channels, supports specialized talent communities, and ensures alignment with Ford’s global employer value proposition and brand standards.

Leads hands-on employer brand design across career sites, recruitment campaigns, social media, print, events, and booth graphics. Develops concepts, wireframes, prototypes, and production assets while adapting global brand strategy for regional audiences. Analyzes career-site metrics and candidate feedback to recommend measurable experience improvements. Partners with cross-functional and regional teams, manages priorities, and presents creative and performance insights to stakeholders.