Lead a team to integrate technology and creativity, implementing AI and automation for enhanced campaign efficiency and quality. Manage vendors and budgets, design workflows, and oversee content delivery systems.

The Content Strategist develops content strategies, manages multi-channel initiatives, and ensures alignment with brand objectives, focusing on governance and quality.

Lead customer onboarding communications for checking accounts, design multi-channel programs, develop segmentation triggers, and partner cross-functionally to drive customer activation and retention.