Leads integrated media planning across linear TV, CTV, online video, and other channels for major agency clients. Develops converged TV strategies, optimizes reach, frequency, efficiency, and business outcomes using audience data, attribution, and measurement tools. Advises clients, presents strategic recommendations, mentors planning talent, evaluates media technology and partnership opportunities, contributes to proprietary tools, and supports new-business pitches through data-driven storytelling. This is a remote role with periodic travel and cross-time-zone meetings.

Leads corporate FP&A, forecasting, budgeting, financial modeling, executive reporting, and business-unit finance partnership. Develops scenario analyses, supports board and CFO-level decisions, and improves performance management. Owns Power BI dashboards, financial data models, automated reporting, and finance process improvements using Power Query, Power Pivot, and DAX. The role partners with Finance, Technology, Analytics, and operational leaders to strengthen data quality, reporting consistency, and commercial decision support.

Lead digital video strategy with emphasis on CTV: plan, launch, measure, optimize programmatic and direct campaigns; oversee DSP selection and execution; manage team, client relationships, and agency education; contribute to growth and new business.