Design, build, and maintain scalable, secure Azure-based RESTful APIs and backend services using C# and modern .NET. Provide technical ownership across design, deployment, monitoring, performance optimization, security (Azure AD/OAuth/OpenID Connect/JWT), CI/CD, and production troubleshooting. Lead design reviews, mentor engineers, and improve cloud architecture and engineering best practices.

Own and optimize lead generation platforms, integrations, and data flows; analyze and improve campaign performance and ROI; build reporting and run tests; collaborate with Marketing, Analytics, and Compliance to ensure quality, routing, and scalable processes.